Index of me (22)

I specialise in UX strategy, interface design, design systems, and creative direction, helping businesses transform complex ideas into intuitive, engaging digital experiences on a global scale.

Skills (12)

01User Experience DesignResearch, journeys, and clearer product flows
02User Interface DesignVisual systems, hierarchy, and interface polish
03Product DesignEnd-to-end design for apps, portals, and tools
04Web DesignMarketing sites, ecommerce, and web experiences
05PrototypingInteractive prototypes for testing and stakeholder buy-in
06BrandingIdentity systems, guidelines, and brand touchpoints
07Social ContentContent strategy, creative direction, and campaigns
08Meta AdsPaid creative, audience-led ads, and performance assets
09PhotographyArt direction, shoots, and stills for brand and product
10VideographyMotion content, editing, and short-form video
11Print DesignCollateral, layouts, and offline brand materials
12Web DevelopmentFront-end build to support design and launch

Experience (04)

2022 — Present

Auckland

  • As a Senior Designer, I’ve managed 150+ large-scale website projects, including enterprise-level React builds, while helping oversee a company-wide design system across branding, UI components, and digital assets. My work spans UX research, user flows, wireframes, responsive UI, and prototyping, alongside branding and visual identity design.

2024 — 2026

Auckland

  • I’ve produced in-house photography, motion graphics, and campaign content, while helping drive social media strategy and support marketing alignment. Alongside delivery, I’ve onboarded and mentored designers, collaborated across teams, and managed multiple stakeholders under tight deadlines.

2018 — 2022

New Zealand, Netherlands

  • Led a small creative team to deliver web solutions for clients, with over 3 years of experience in user research, user flows, and user journeys. Responsible for shaping ideas, supporting design decisions, and turning wireframes and prototypes into polished final designs using tools like Figma, Adobe XD, and web stacks.

2015 — 2018

Auckland

  • Undertook professional development in digital production, training modules, mentoring and producing e-workshops. Helmed a team for various scaled projects across many years for various clients globally.

Education (04)

2021 — 2023

Majored in UX/UI Design with a minor in Motion Design, combining user-centred digital design with creative media and animation.

2019 — 2020

Majored in Digital, Interactive, Motion & Web Design, focusing on UX/UI, web, and graphics, with complementary motion skills.

2016 — 2016

Certificate in Business & Administration (Xero/ MYOB), covering financial systems, business processes, and administrative workflows.

2015 — 2015

Certificate in IT Solutions & Repairs, covering hardware, software troubleshooting, and technical support fundamentals.

Awards (02)

2015

Polycon became a globally recognised Android icon pack, reaching 2M+ downloads and earning a 4.5+ star rating from over 22,000+ users. Inspired by Google’s Material Design principles, it introduced a distinctive visual system of bold colours, geometric forms, and consistent iconography. With nearly 800 custom icons, wallpapers, and extensive launcher support, Polycon demonstrated scalable design thinking, transforming a simple icon pack into a cohesive user experience enjoyed by Android users worldwide.

2013

Under the username TheArc, I became a recognised contributor within the XDA Developers community, creating custom Android themes and visual experiences for a global audience of Android enthusiasts.